Understanding Luxury Real Estate

What is luxury real estate, and what makes it different? Luxury real estate is available in almost every market in the world, but how does one distinguish between this type of property and other properties. Is it the price, style, or location? First, it is important to understand that luxury properties are targeted at the most prosperous economic groups in the world, but there is more to it than the people who buy it. Let’s take some time to discuss and define these types of property.

Luxury real estate can actually be defined differently depending on where you are. Characteristics of the property including the neighbourhood it is located in, the property’s views and landscaping, and other special features help to distinguish luxury properties from the rest. Nevertheless, the main feature of luxury property is its location. Beach front property with stunning ocean views, properties located in the most affluent neighbourhoods of a city, and those homes on large plots of land may be deemed luxurious. Some combination of lavish features including location, view, and facilities help characterize property as luxury.

In addition, in some areas just the price of a property alone makes it a luxury property. In North America, those homes and condos that are valued at more than a million dollars are often referred to as luxury property. This means that any real estate with the right value are considered superior to the rest. Homes priced in the average range are generally not considered luxury, and this should not be surprising. Generally speaking, the feature of a home that increase its value are location, amenities, and facilities.

While one of the defining features of real estate is price, this is not the only distinction. Certainly, buyers purchasing luxury homes could possibly buy multiple average priced homes, but the process of purchasing luxury homes is also different. Most importantly, luxury property purchases usually take much longer to process. This is partially because clients interested in these properties tend to take their time; after all, they are spending a lot of money. However, even real estate and banking processes could be slowed with luxury real estate purchases simply because the client’s finances are often checked more rigorously.

Finally, the way that luxury properties are marketed is different from the standard home. You cannot show luxury homes to just any client, and the target market for luxury real estate will vary. In fact, typically, realtors market properties to local clients, but with luxury property, interested buyers may not be local to the area. Ultimately, the most expensive properties are marketed more carefully with professional photographers documenting many aspects of the home for use in brochures and other marketing materials.